Our Entire Virtual Catalog on your Website with One Simple Link
Over the last several years online sales have steadily grown, primarily at the expense of the retail outlet. Add to that the increasingly aggressive efforts of big-box and online stores and it's no wonder that Retail store sales and margins continue to tighten.
How did the Internet change retail?
The Internet is the biggest change in the history of business, particularly for the small-sized retailer. Here's why:
- Consumers use the Internet not just to buy product, but importantly, they use the Internet to discover and select the products they want, and to choose where to buy them.
- Increasingly, a consumers' first exposure to a brand or retailer is through an online search
- Large-size sellers are able to put up massive websites that display and sell a huge selection of products while simultaneously reducing operating expenses further stretching their abilities over smaller retailers without a web presence
- Smaller-size retailers are overwhelmed with the effort of staffing, building, managing, and marketing an online storefront that typically results in a cost center rather than driving in more sales and profits.
- Many consumers may prefer to buy locally, but because local retailers do not have keyword-rich sites they do not come up in search results leaving the consumer to buy from online retailers.
We've teamed with NCA to help you increase in-store sales by increasing consumer awareness of your store and the distinctive value of our products.
Our Electronic Catalog is designed to help you easily put our product information on your website so your customers and search engines are more likely to find your website and store.
Here's why we do it:
- We want you to have an online catalog just as much as we want you to have our printed catalog.
- We know it's impossible and inefficient for each of our retailers to build and manage their own online catalog.
- By working with NCA, we can provide an Electronic Catalog that easily integrates into your website with your look-and-feel. Think of it like our printed catalog but with your company name and address on the cover.
- We want to help you do this because we know it is the best way to improve awareness and sales of our products through your store, and because it is less expensive and more eco-friendly than filling up landfills with our printed catalogs each year.
An Electronic Catalog is different
Our Electronic Catalog is designed to be easy to use, customizable, and a sales generator. Here are some key features:
- Implemented with a single link from your website
- Updated automatically. When our catalog changes, so does you website.
- Detailed 'keyword-rich' product and usage information about every item on your website.
- Easy to customize with your own look-and-feel. Your logos, your contact information.
- Search Engine Optimized so search engines and your customers can find these products on your website
- Optionally add a shopping cart so you can easily collect orders from your local customers online for shipment or in-store pickup.
- It's Free! All management, maintenance, and cost of your Electronic Catalog is 100% covered by us.
This solution gives you a more commanding presence online so more local customers find your store and are better inform about the products you offer.
We know all about the problems and challenges small-size retailers face against big-box and online stores. We value our independent retailers and want to help you use the Internet to improve your in-store sales.
Take two minutes and register with us today. Our partners at NCA are standing by to help with any questions you may have about getting our Electronic Catalog on your website.
Questions? Contact NCA for answers about our Electronic Catalogs